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Running a business in the 21st century requires more than just determination. Technology plays a vital role in almost every industry, and small businesses can’t afford to fall behind. But understanding all the details of the technology you use is time intensive. Now factor in new technology and the ever evolving opportunities to integrate it into your business. Let’s face it, you’ve got enough on your plate making the day to day decisions for your company. As for learning the details of EVERY bit of the technology available? Good luck.

So what do you do when that technology fails? Sure, companies like Coke have legions of people working to get operations running again. Your company, however, isn’t a multi-billion dollar worldwide entity. And yet you can’t function if your phones, data, and Wi-Fi go down. It’s another distraction that moves you away from providing the best possible product or service you can.

I know the traditional answers; hire a guy in house or just call someone who can fix your issues as they arise. For a small business owner today, here’s why that’s no longer good enough.

Having an in house IT specialist worked in the past, but is simply outdated. While that person is working on your current IT infrastructure, that’s ALL they’re doing. This means it’s harder for him to get ahead of the technology you’re using now so you can push forward into better, more efficient solutions as they become available. It’s also difficult for him to inject new ideas from outside of your business into your business. And while I know of exceptions to this next rule, the top shelf IT talent tends to work for major companies (like Coke) or for IT firms. If there are more qualified people out there, why not work with them?

And calling your local “2 men in a truck” to fix an integral part of your business? That’s like going to a doc in the box to fix internal bleeding. You don’t know the quality of the service you’re getting or how much it will cost you. And all the time your tech is down (and you’re hoping it’s being fixed) is time when you can’t focus on making money.

So how do you stop the bleeding? The simplest solution; take it off your hands completely. Outsource it to a top of the line local IT firm.

In my next few posts, I’ll describe in depth the benefits of moving to an outsourced IT provider for all of your technology needs. If you’re more of a visual learner, watch this video below for a brief look into how an outsourced IT firm can make a difference for your business today.

Questions? Comments? Concerns? Feel free to reach out to me or visit http://www.fusionmanagedit.com/ for an example of what outsourced IT firms offer.

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